Branding & Design - Sweet Melts

 This project was for Sweet Melts, a wax melt subscription service. They wanted their brand to come off as stylish, but approachable and not too hip, but not too “down-home country” either. They aspire to appeal to women of all ages and backgrounds. I was asked to create this brand style in a way that would be memorable, stand out, and exude a bright and happy, “home sweet home” feeling.